ZAD Solutions was asked to design the international website of Japanese tyre manufacturer Yokohama. This action was taken after the successful designing of the local website of Yokohama KSA (undergoing development)

Last year ZAD Solutions was awarded the contract for designing and developing Yokohama web presence through our local partner in KSA.

The design which was originally submitted for the local website had to get approval from the headquarters in Japan. The Japanese marketing department was overwhelmed by the design and decided to adopt it for their websites worldwide.

A key success feature of the design was the adherence to the brand identity, including the tire print.

The design had to be based on thorough study of the tire manufacturing industry and the company scope.

The design also complies with the web 2.0 specifications and the latest design trends.