The ROI of facebook apps is much higher than any other media, it is very low in cost, high in penetration, gives in depth information, increases brand loyalty, and offers customized targeted messages almost for free.
The apps gives endless opportunities when it comes to engaging users and groups, especially when it involves something to compete about.
Facebook fan pages are replacing the companies websites because of their push notifications on the wall and news feeds, and because of the users interaction.
Facebook capabilities:
- Facebook Apps
- Customized Fan Pages
- Integration with current website
Development Options:
- HTML
- Flash
- JAVA
- Jquery
Application examples:
- Games
- Promotions
- Surveys
- Videos and image galleries
- Competitions
Benefits:
- Very high ROI compared to other digital media
- Push notifications
- Fast market penetration
- Users engagement
- Endless Ideas